In recent years, the wisdom revolution represented by the application of new technologies such as the Internet of Things, big data, and artificial intelligence has opened up, and people's work, life, and cognition methods have been gradually transformed or even reshaped. At the same time, the wave of “smart cities” has been built. It is sweeping ahead and affecting the LED display manufacturing industry.
With the continuous improvement and improvement of smart LED display technology, products and solutions, the application of various smart city display terminals is becoming more and more popular. The LED smart city display terminal formed by the combination of LED display industry and smart city ecology also It has been widely used, especially in the promotion of lighting pole screens, smart monitoring, command traffic display, intelligent pedestrian crossing system, etc., so that LED display brings more possibilities to smart city terminal display.
However, with the downward impact of the entire large-scale environmental economy and the unstable factors of the industry itself, the current demand for LED display market has slowed down. On the other hand, the industry is facing a new high-pressure new normality of increasing costs, seeing the development of the industry. Trends, in order to change, are the choices companies must make now.
Therefore, in order to better expand the development of LED display under the wave of smart cities, for many LED screen enterprises, in addition to ensuring the quality and performance of smart display products can better meet the needs of the market, it also needs screen enterprises. Combined with the specific smart city terminal display segmentation field, the company's value positioning, product innovation, marketing, this is an important option for LED display companies to transform and innovate in the "smart field".
1 First of all, in terms of product functions, the smart LED display should change the function of displaying and isolated in the past, but it is a smart terminal that integrates environment perception, intelligent identification interaction, communication and other functions. Attached to the wall, advertising columns, etc., can be widely installed in pedestrian streets, squares, residential areas, scenic spots, commercial streets, gas stations, bus stations, high-speed service areas, toll stations and other public places.
2 Secondly, in terms of marketing methods, in addition to the product value of the LED display products used in the “smart” field, the screen enterprises need to explore the value of the data they carry. It is necessary to know that the smart display system has communication, Perception, interaction, identification and monitoring, etc., have formed a variety of different big data, the entire display system has formed a big data value chain, big data era, this is the real profit of the screen enterprise.
Especially with the networking of LED display screens, LED smart city terminals are increasingly breaking the boundaries of original LED products in terms of product functions and forms. Their functions are not only broadcast broadcast carriers, but also become big data value chain links on this basis. A node that senses and collects data.
Nowadays, technologies such as the Internet of Things, big data, interactive sensing, and artificial intelligence are increasingly integrated with the LED display industry. Many screen companies with insight into the opportunities have been keenly aware of the advent of new industry formats, adjusting the development strategy of the company, and reorganizing the display products and solutions in terms of corporate brands, products and markets. The introduction of new products and technologies, combined with LED display and smart ecosystem, has also provided new kinetic energy to the LED display industry entering the bottleneck period, and renewed its vitality!